Selected thoughts
Fresh thinking on brand strategy, design and storytelling. From project deep-dives to creative provocations, these posts are here to inform, challenge and inspire.
Why You Should Never Skip the Brand Discovery Process
It’s tempting to rush straight into choosing a logo, picking brand colours and deciding on fonts. After all, that’s the part everyone notices first. But before you splash your brand identity across social media or print your new business cards, there’s essential work...
Why Narrative Is the Heart of Every Great Brand
Introduction When you think of brands you love, what comes to mind first? Their logo or perhaps the products? More often it’s the story behind them. A well-told narrative turns a name or symbol into something people connect with, remember and champion. What Is Brand...
Authentic Stories, Stronger Brands
Why Authenticity MattersIn a world awash with slick campaigns and glossy adverts, it is all too easy to rely on polished messages that lack warmth and soul, but your audience is sharper than ever, they can spot a sales pitch from a mile away and they crave something...