by SaltyAir | May 13, 2025 | Uncategorised
Salt and Space for Creativity ↓ I’ve discovered that the best ideas rarely happen under artificial light. Living on the Cornish coast means I can step out of the studio and into fresh air at a moment’s notice. A short walk along the beach often does more for my...
by SaltyAir | May 1, 2025 | Uncategorised
Why You Should Never Skip the Brand Discovery Process ↓ It’s tempting to rush straight into choosing a logo, picking brand colours and deciding on fonts. After all, that’s the part everyone notices first. But before you splash your brand identity across social media...
by SaltyAir | Apr 18, 2025 | Uncategorised
Why Narrative Is the Heart of Every Great Brand ↓ Introduction When you think of brands you love, what comes to mind first? Their logo or perhaps the products? More often it’s the story behind them. A well told narrative turns a name or symbol into something people...
by SaltyAir | Apr 2, 2025 | Uncategorised
Authentic Stories, Stronger Brands ↓ Why Authenticity MattersIn a world awash with slick campaigns and glossy adverts, it is all too easy to rely on polished messages that lack warmth and soul, but your audience is sharper than ever, they can spot a sales pitch from a...
