Salt & Air – The Alchemy of Brand Services
My services are designed to be adaptive and purposeful, crafted to guide your brand through the tides of change with clarity, confidence and connection. Whether you’re building something new or rediscovering your voice, each service is rooted in insight, intuition, and intention; tailored as a deeply personal process that reflects the momentum, mindset, and direction of your brand’s unique journey and move you forward. These aren’t just deliverables; they’re transformations. Every step is a chance to deepen your story, elevate your presence, and create meaningful resonance with the people who matter most.

Brand Discovery & Voice Through immersive workshops, story-finding exercises, and deep listening interviews, I surface the authentic voice within your business. We identify your core beliefs, tone of voice, brand story, and the emotional language that connects with your audience on a human level.

Brand Strategy & Positioning I create positioning maps, narrative frameworks, and archetype analysis that ensure your brand has both meaning and momentum. Together, we define your brand’s role in the world, who it serves, and how to speak with integrity and confidence across every touchpoint.

Brand Identity & Full‑Service Design
From bespoke logos and type systems to brochures, digital design and custom icons, I build a unified visual ecosystem. Every touchpoint is infused with strategic alchemy, ensuring your brand’s character and consistency shine across print and screen.

AI-Powered Brand Insight
I use AI tools to run market scans, competitor tone analysis, content audits, and resonance prediction, layered with human judgement to fine-tune your messaging, voice and differentiation. The future of brand strategy is both soulful and smart.

Digital Presence
I design and build websites that are fluid, intentional and in flow with your narrative. From UX to motion, content to colour, your online space will reflect your identity and engage the people you want to reach.

Brand Consulting
This high-touch, holistic consulting digs into the story beneath the surface. I work with founders, teams, and organisations to unlock alignment, rewrite the narrative, and realign visuals, language and structure. It’s not just a rebrand. It’s a recalibration