Client: Jeremiah’s Journey
Work: Brand development. Website build. Brand world design.

At Salty Air Design, brand identities are crafted to offer comfort, clarity, and connection, especially when the work is as meaningful as supporting people through grief. Jeremiah’s Journey needed a visual language that could hold emotional weight while remaining soft and reassuring, a reflection of the charity’s deeply compassionate mission.

The heart-shaped logo, drawn from a single continuous line, symbolises connection across time, between past, present, and future. It speaks to the ongoing nature of grief, but also the enduring presence of love. The bow at the centre marks a sense of closure and hope, representing the journey toward healing with care and support.

From the logo to the custom “my” device, the identity honours personal experience while remaining warm, accessible, and full of heart. The result is a visual system that feels both gentle and strong, creating space for people to find their voice, their path, and their own way through grief.