Client: ida leadership
Work: Brand development. Website build. Brand world design.

From Myth to Modern Leadership.

At Salty Air Design, I believe the strongest brands are discovered, not invented. When IDA Leadership approached me, they had only a name, but one rich with myth and meaning. Inspired by Mount Ida, where Zeus was raised and great decisions were made, their brand needed to feel timeless, powerful, and purposeful.

Rooted in Ancient Wisdom – Mount Ida symbolizes clarity, strength, and growth, key traits for modern leaders. We drew on this mythology to shape IDA’s identity:

Perspective & Guidance – Like Mount Ida’s high vantage point, leaders need clarity.
Energy & Power – Zeus’s thunderbolt represents decisive leadership.
Journey & Ascent – Leadership is an ongoing climb, always evolving.

Design That Endures
We created a visual identity inspired by ancient Anatolian symbols:
I (Thunderbolt) – Energy and transformation
D (Path) – Direction and momentum
A (Mountain) – Strength and stability

The result: a brand that bridges history and modern leadership, bold, grounded, and unforgettable.