Client: Astra Leadership
Work: Brand development. Website build. Brand world design.

Astra Leadership needed a visual identity that could hold the depth and ambition of their work, one rooted in transformation, perspective, and potential. Drawing from the language of the cosmos, the brand world was created to reflect the scale and elegance of their vision.

The logo is formed by two interlocking light cones, inspired by the physics of space-time. This shape symbolises the meeting point between past insight and future potential, where possibility becomes action. It represents the present moment as the true centre of leadership, a space where awareness and momentum converge to spark innovation and growth.

With a colour palette and design language drawn from the awe of the universe, the brand captures a feeling of connection, clarity, and expansive thinking. The result is a visual identity that feels intelligent, inspiring, and limitless, just like the leaders it’s designed to serve.