Client: Ask For Jake
Work: Brand development. Website build. Brand world design.

Ask For Jake came to me as a grassroots mental health charity with a powerful mission, to support those struggling and to educate others on how to offer help. From brand strategy to visual identity, website and social assets, we built everything from the ground up to reflect this unique dual focus.

The logo is based on a human paper chain, starting with a single figure and expanding to three, symbolising the ripple effect of support, how one person reaching out can create connection and strength. I created a series of animated speech bubbles to reflect shifting moods and emotional states, helping the brand communicate with empathy, honesty, and care.

Every part of the identity was designed to feel open, friendly, and calm, making space for difficult conversations and shared learning. The result is a brand that not only offers support, but empowers people to be there for others too.