Salt & Air Method – The Alchemy of Brand Building
Branding is like the ocean, vast, layered, and full of movement. It ebbs and flows, revealing new shapes and shifting tides. At Salty Air Design, I channel this natural rhythm through an ocean-inspired, alchemical framework, blending depth with direction, emotion with intention, to craft brands with unmistakable soul and sharp strategy. This process is my form of modern brand alchemy. I blend logic and feeling, design and narrative, strategy and soul.
Depth – Discovery & Meaning (emotional & introspective)
Before anything can be seen, it must be felt. I dive beneath the surface of your brand, uncovering its voice, purpose, and the truths that will ripple outward.
Current – Movement & Narrative Flow (dynamic & engaging)
A brand story should move effortlessly, carrying people with it. I map the rhythm of your brand’s voice, ensuring every message has momentum and meaning.
Sequence – Structure & Order (strategic & systematic)
Like ocean currents forming patterns, I design strategic frameworks that guide recognition, connection, and consistency across every brand touchpoint.
Tether – Connection & Cohesion (integration & experience)
Your brand’s unseen force. This is the undercurrent that keeps everything connected beneath the surface. Seamless brand cohesion builds trust and lasting impression.
Flow – Growth & Evolution (expansion & adaptability)
No brand should remain still. I set the course for growth, ensuring your identity stays adaptive and expansive, like the ocean reaching for the horizon.