Salty Air Design was born from a desire to bring something fresh and elemental to the world of branding.

The name itself is a nod to where I feel most inspired, in that moment by the sea when everything sharpens, calms, and becomes clear.

But Salty Air is more than a mood. It’s a method. A process that blends storytelling, strategy, design, and emotion into something transformative.

Amanda — Founder, Brand Alchemist, Story-Seeker

I’m Amanda, the human behind Salty Air Design, a brand strategist, designer, and educator with over 20 years of experience helping businesses find their truth and turn it into magnetic, meaningful brands.

My journey has always been guided by two forces: story and the sea. Life by the coast sharpens my thinking, clears my creativity, and reminds me that the best ideas have rhythm and depth. I bring that same clarity and flow to every project I take on.

From leading brand strategy workshops to teaching design at university level, I’ve learned that great branding isn’t just what you see, it’s what you feel. It’s the moment a business becomes a story people want to be part of. That’s what I help you find and express.

Clients work with me when they want more than “just a logo.” They want voice, vision, personality. They want to connect. My process is deeply personal and collaborative, because brands with soul are never built on templates.

Let’s talk

Whether you’re building a brand from scratch, feeling out of alignment, or ready to evolve into something more intentional and exciting, I’d love to hear where you’re at.

This isn’t a sales pitch. It’s a conversation.

Book a free 30-minute clarity call and let’s explore what your brand could become. Bring your questions, your chaos, or your vision. I’ll bring insight, calm, and clear next steps.

The name Salty Air speaks to more than just method, it’s a feeling. That moment by the sea when everything sharpens and settles. The scent of salt, the pull of the tide, the breath of clarity.

Salt – representing truth, form, and the grounded essence of a brand
Air – symbolising clarity, movement, and elevated vision

On screen, these elements morph in a seamless loop device, a living emblem of what great branding is: ever-evolving. A dance between strategy and soul, logic and emotion, thought and feeling.

This is brand alchemy in motion. A reminder that your brand isn’t just built, it’s uncovered, expressed, and brought to life through rhythm, resonance, and story.