About SaltyAir.
SaltyAir Design was born from a desire to bring something fresh and elemental to the world of branding.
The name itself is a nod to where I feel most inspired, in that moment by the sea when everything sharpens, calms, and becomes clear.
But SaltyAir is more than a mood. It’s a method. A process that blends storytelling, strategy, design, and emotion into something transformative.
Amanda, Founder, Educator, Brand Alchemist, Story-Seeker
I’m Amanda, the person behind SaltyAir Design. With over twenty years experience as a brand strategist, graphic designer and educator, I help businesses uncover their truth and turn it into magnetic, meaningful brands. When I’m not immersed in client work, you’ll find me sea swimming at dawn, walking my dog along the shore, or watching good live music.
My work is driven by two passions: story and the sea. Living by the coast sharpens my thinking, clears my creativity and reminds me that the best ideas have rhythm and depth. I bring that same clarity and flow to every project.
Over the years, I’ve helped clients across industries discover and express their unique stories through collaboration. Great branding is not just what you see but what you feel, the moment a business becomes a story people want to interact with.
Clients come to me when they want more than a logo. They want voice, vision and personality. My approach is friendly and deeply collaborative, even if we never meet in person, because brands with soul grow out of real human stories.
Let’s talk
Whether you’re building a brand from scratch, feeling out of alignment, or ready to evolve into something more intentional and exciting, I’d love to hear where you’re at.
Book a free 30 minute chat and let’s explore what your brand could become. Bring your questions, your chaos, or your vision. I’ll bring insight, calm, and clear next steps.
What clients say
Astra Leadership
Working with Amanda at SaltyAir, a full service firm, exceeded my expectations. As a visual brand strategist, she blends creative talent with pragmatism to refine business vision: naming, logo, design system, website, and templates, ensuring a consistent brand across digital and print. Amanda’s research driven approach, deep market insight, and thoughtful communication produce resonant, strategic concepts. Her immersive, iterative process balances creativity and focus, making brand launches both personal and supported.
Jeremiah's Journey
In our first meeting with Amanda, we knew we’d made the right choice; her enthusiasm felt like fresh air. She consulted all stakeholders, including staff and board, ensuring everyone’s ideas were heard and balanced with her brand storytelling skills. Amanda translated our vision into a compelling brand. Calm, insightful, and solutions-driven, she made the process smooth and inspiring. The new brand delights us, and supporters’ feedback has been overwhelmingly positive.
The Leadership Magic Group
Amanda brought Leadership Magic Group to life from its very inception. She refined its core purpose, story, and audience, clarifying both goals and how to express them powerfully. Through her creative, intuitive approach, she shaped the brand’s voice, essence, and visuals to meet my needs. Courageously challenging yet always respectful, Amanda transforms ideas into compelling identities. Her humor, insight, and dedication make the process joyful and inspiring. Highly recommended!
Salt & Air in Motion
The name SaltyAir speaks to more than just method, it’s a feeling. That moment by the sea when everything sharpens and settles. The scent of salt, the pull of the tide, the breath of clarity.
Salt – representing truth, form, and the grounded essence of a brand
Air – symbolising clarity, movement, and elevated vision
On screen, these elements morph in a seamless loop device, a living emblem of what great branding is: always evolving. A dance between strategy and soul, logic and emotion, thought and feeling.
This is brand alchemy in motion. A reminder that your brand isn’t just built, it’s uncovered, expressed, and brought to life through rhythm, resonance, and story.