Salty Air recently worked with international leadership consultancy, Astra Leadership. We helped Lisa at Astra, to develop a completely new design strategy and outcome for her new business, including the brand naming.
The narrative explores the themes of space and time, with the logo drawing from the cosmic concept of light cones, symbolising the power of synthesising insights and wisdom from the past with future potential and aspirations to ignite breakthroughs. This intersection, the present moment, is where growth, innovation, and leadership thrive. The design, paired with a color palette inspired by the awe of the cosmos, captures the sense of connection, forward movement, and limitless opportunity.
The narrative explores the themes of space and time, with the logo drawing from the cosmic concept of light cones, symbolising the power of synthesising insights and wisdom from the past with future potential and aspirations to ignite breakthroughs. This intersection, the present moment, is where growth, innovation, and leadership thrive. The design, paired with a color palette inspired by the awe of the cosmos, captures the sense of connection, forward movement, and limitless opportunity.
Astra Leadership Strategy, Narrative, Naming, Brand Development, Web build
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